Durant started the company on November 3 1911 as the Chevrolet Motor Car Company.
75 inches long. While reading a newspaper in their hotel room Durant spotted a design and exclaimed "I think this would be a very goo After Durants second ousting in 1919 Alfred Sloan with his maxim "a car for every purse and purpose" would pick the Chevrolet brand to become the volume leader in the General Motors family selling mainstream vehicles to compete with Henry Fords Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929. The Chevrolet bowtie logo was introduced by company co-founder William C.Officially licensed product.